TotalEnergies
A 72-hour launch, on every screen at once.
A short, intense omnichannel burst, billboards and social together, to power a product launch.
5.6M
impressions
72h
launch window
3
channels
At a glance
- Sector
- Energy
- Goal
- Launch moment
- Duration
- 72 hours
- Format
- Omnichannel
Services used
- Video billboards
- Multi-platform distribution
- Meta & Google
Maximise reach and impact for a product launch within a 72-hour window, with one consistent creative across screens and social.
A launch lives or dies in its first days. TotalEnergies needed maximum reach in 72 hours and the same look across out-of-home and social, without managing four campaigns by hand.
We front-loaded impressions on the highest-traffic screens for the launch window and pushed the identical creative to Meta and Google through our distribution layer, one brief, every channel, kept in sync.
The launch reached a large audience fast, with a single consistent creative across billboards and feeds, and unified reporting that showed exactly where the impact came from.
- 5.6M impressions delivered in 72 hours
- One creative, consistent across three channels
- Rapid launch-awareness build-up
“One brief reached every channel, billboards and social, with exactly the same look. For a 72-hour launch that kind of speed and consistency is everything, and the unified reporting showed us precisely where the impact came from.”
Brand Manager, TotalEnergies
How it played out
- 1Hour 0–12
Teaser
Synced billboards and social go live together.
- 2Hour 12–48
Peak
Front-loaded impressions on the busiest screens.
- 3Hour 48–72
Sustain
Held presence as launch awareness compounded.
Performance over the run
5.6M
impressions
72h
launch window
3
channels
Illustrative delivery curve over the campaign window.
See the campaign in motion.
From the campaign
