Ecobank
Always-on awareness, measured every week.
A continuous awareness programme with transparent, comparable weekly reporting.
16.2M
impressions
12
weeks live
95%
fill rate
At a glance
- Sector
- Banking
- Goal
- Always-on awareness
- Duration
- Ongoing · 12+ weeks
- Format
- Digital billboards
Services used
- Digital billboards
- Always-on scheduling
- Unified reporting
Maintain steady, year-round brand presence with clear, comparable reporting the marketing team could plan against.
Ecobank wanted dependable brand presence, not a one-off burst, and, just as importantly, reporting they could actually compare week to week to justify and plan spend.
We ran an always-on schedule with continuous real-time optimisation, and delivered unified weekly reports across every screen so performance was comparable and transparent.
Ecobank held consistent presence quarter after quarter, with reporting clear enough that it changed how the team plans out-of-home altogether.
- Consistent week-over-week presence for 12+ weeks
- Transparent, comparable weekly reporting
- 95% average fill rate sustained
“The reporting alone changed how we plan out-of-home. Having comparable numbers every single week meant we could finally justify spend and adjust with confidence, instead of guessing between campaigns.”
Head of Marketing, Ecobank
How it played out
- 1Week 1
Onboard
Baseline set and screens scheduled across cities.
- 2Weekly
Optimise
Real-time tuning against each week's report.
- 3Every Monday
Report & plan
A unified report informs the next week's plan.
Performance over the run
16.2M
impressions
12
weeks live
95%
fill rate
Illustrative delivery curve over the campaign window.
See the campaign in motion.
From the campaign
